blue shield of california - COVID RESPONSE
A TIME TO LEAD
Blue Shield of California was integral to the COVID response for Californian’s. While they focused on the health measures and policies, they needed support communicating the latest information to their B2B members.
Through real-time support, we helped guide BSC through this difficult time. With communication plans, employer resources, a comprehensive Return to Work Guide and a beautiful timeline of events, the work showcased how they truly led by example for all Californian’s.
Responsive web
LEADING THE CHARGE ON COVID
When leadership was needed during the COVID crisis in California, Blue Shield of California answered the call. This is a story of an organization that takes pride in supporting the communities it serves.
Site demo reel
GUIDance during a crisis
Real-time support through a difficult situation. How we supported BSC with their COVID-19 communications strategies and resources for their B2B membership.
covid leadership series
Created and produced a series of videos to complement COVID-19 communications, featuring videos on timely topics with key Blue Shield executives.
Sample of an executive video series for COVID-19 communications