blue shield of california
customer experience center
Blue Shield of California needed a physical space to help engage customers, consultants, and brokers as part of their enterprise sales experience.
Working closely with their architects, an immersive experience was designed that left their audience with a lasting impression.
Interactive experience design
massive, bite size design
Designing for a massive interactive screen was an exciting challenge. Short attention spans, a large 12foot x 5foot canvas, accommodating multiple users and potential for easily overwhelming the viewer had to be considered. The solution was to create simple, digestible chunks of content that all flowed through one overall story.
