blue shield of california
REIMAGINING HEALTHCARE
To better serve their members, Blue Shield of California (BSC) needed a sharper identity, better consistency and more credibility.
With guiding principles of simple, human, and intelligent, we designed a more intuitive user experience—one that lets members easily track claims, find benefits, get urgent care, or simply find a plan that suits their needs.
Digital Transformation, Digital Design Language, Brand Building, Responsive site, Custom App
simple, human & intelligent
The US healthcare insurance industry suffers from a lack of trust among its audiences. Blue Shield of California wanted to prove to their members that they were committed to their needs. Through customer research, a new responsive site and mobile app experience was redesigned focused on users top tasks. The goal was simple: remove the confusion to give what matters back to their members: time.
the future of digital healthcare
Following the redesign, we helped BSC plot the future of digital for healthcare. Through several projects and pilot programs, a path was set in place to change the health insurance landscape from transaction in nature to guiding members health interactions.