FIRST COMMAND - campaign
BEHIND EVERY HERO IS A HERO
First Command is a financial services company dedicated to coaching the financial futures of US military service members. As a key audience for financial decisions, First Command’s goal is to drive more awareness and connect on a personal level with military spouses.
Since 30% of First Command’s employees and advisors are military spouses, we wanted to show that they not only understand and appreciate them, but that they are them.
Preroll, OLV, social video, and display
holding down the home front
When we think of the US military we tend to think about the frontline service members. A Marine in uniform. A soldier standing his guard. But there is one group often overlooked, and they are vital to the success of the US armed forces. They keep the service members home lives and families together while they defend the country.
Life Continues: 60 sec
Life is not easy when you’re apart, but you are always there for those you love no matter what.
Starting Over: 60 sec
Picking up your life and moving time and time again for the military isn’t easy. But you stick together and do what it takes for your family.
Social extensions
